Half pallet display is a type of retail display that is typically used to promote and merchandise products in a retail store. It is typically made of cardboard can be used to create an eye-catching display for products such as food, beverages, cosmetics, and other items. The half pallet display can be placed on the floor or on a countertop, depending on the size and type of product being displayed. Half pallet displays are often used in supermarkets, convenience stores, drugstores, and other retail outlets.